Business Administration BA (C), Global Marketing, 7.5 credits

Aim

The aim of the course is for students to acquire advanced knowledge of the conditions and prerequisites of international marketing, with particular emphasis on business development, business relationships, cultural competence, and the importance of interpersonal relationships.

Course objectives

After completing the course, students should be able to:

• identify the knowledge required for companies aiming to successfully develop their business in international markets
• explain the need for and meaning of cultivating good cross-cultural relationships with foreign business partners and customers
• identify, explain, and categorise adaptation needs when entering foreign markets
• identify and summarise the special requirements of international business negotiations
• apply theoretical knowledge acquired in the course to practical situations international firms may encounter
• describe, explain, and distinguish how scientific knowledge is generated by producing a delimited academic paper in the field of global marketing

Content

The course deals with firms’ internationalisation processes and establishments in foreign markets, both as gradual expansion and as rapid internationalisation in the form of so-called “born globals.” Emphasis is placed on cultural differences and potential challenges in international marketing. Furthermore, the importance of business relationships, business networks, and interpersonal relations in international business is highlighted. The course also includes various aspects of international business negotiations. As a common thread throughout the course runs analyses of the factors influencing successful business development in the global marketplace. Industry insights and involvement are included as part of the course.

Entry requirements

Business Administration BA (A/B), at least 60 credits, of which 30 credits completed from level (A) and 30 credits from level (B), including the course *Business Administration BA (A), Marketing, 7.5 credits*, or equivalent.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

**Campus-based course**

Instruction is provided through lectures, seminars, posted materials, various forms of exercises, and industry collaboration. Attendance is mandatory at seminars and industry activities (absences must be compensated through supplementary assignments). Access to a computer with an internet connection is required to complete the course assignments. The language of instruction may be Swedish or English.

**Distance course**

Instruction is provided through digital lectures, seminars, posted materials, industry involvement, and communication through an online learning platform (absences from seminars and industry activities must be compensated through supplementary assignments). Any physical meetings are non-compulsory, except in cases where a written, individual, on-campus examination is required. Access to a computer with an internet connection is required. The language of instruction may be Swedish or English.

**Student responsibility**

Students are responsible for their own learning and are expected to independently seek information and take responsibility in both individual and group work.

**Limitation of instruction**

Teacher-led instruction and support from the course coordinator are provided only in connection with the course instance to which the student has been admitted.

Examination form

1001: Written exam, 6.5 Credits
Grade scale: Seven-grade scale, A-F o Fx

1002: Individual Written assignment (including seminar participation), 1 Credits
Grade scale: Two-grade scale

1003: Business element
Grade scale: Two-grade scale

A final grade of A, B, C, D, E, Fx or F is awarded for the course. A–E are Pass grades; Fx and F are Fail.

Campus and distance courses

At the discretion of the examiner, an additional oral examination may be required to confirm that the student possesses the necessary knowledge and is the actual author of the written work.

If a student holds a documented decision from the coordinator for students with disabilities at Mid Sweden University, the examiner is entitled to adapt the form of examination accordingly.

Link to field-specific grading criteria: www.miun.se/betygskriterier

Examination restrictions

Students registered under this version of the syllabus are entitled to be examined three (3) times within one (1) year according to this syllabus. Thereafter, the latest version of the syllabus applies.

Grading system

Seven-grade scale, A-F o Fx

Other information

The course cannot be included in the same degree as the previous course FÖ075G, *Business Administration BA (C), International Marketing, 7.5 credits.*

Course certificates, credit transfer and appeals are regulated by the Higher Education Ordinance.