Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 Credits

The course provides knowledge and skills in conducting market research aimed at enhancing awareness of consumer attitudes and purchasing behavior. Students will develop their ability to plan, implement, and present market research based on both qualitative and quantitative research methods, with the objective of supporting strategic decision-making.

Start: Autumn semester 2026, period 1
Study period: Week 41 - 45
Language of instruction: English
Code: MIU-L2X21

Study form: Campus
Study pace: 100%
Campus: Sundsvall

Application:

Applications are open! You can make changes to your application until 15 April 2026

To application

Syllabus Litterature Welcomeletter New student

Start: Autumn semester 2026, period 1
Study period: Week 41 - 45
Language of instruction: English
Code: MIU-L5X13

Study form: Campus
Study pace: 100%
Campus: Östersund

Application:

Applications are open! You can make changes to your application until 15 April 2026

To application

Syllabus Litterature Welcomeletter New student

The structure of the teaching

This course is offered in both campus-based and distance learning formats.

Campus-based Course:
The course includes several on-campus sessions in which students are expected to participate. Certain components may require compulsory attendance. Written on-site examinations are conducted at campus.

Distance Learning Course:
The course does not include any physical on-campus sessions. However, a scheduled individual written on-site examination is required. Students may choose to conduct the examination at an alternative location, either at Mid Sweden University or at an approved examination venue in Sweden or abroad. The examination venue must be arranged by the student. For full regulations regarding examinations at alternative locations, please read more at Mid Sweden University website.

Entry requirements

At least 60 ECTS credits in Business Administration at the undergraduate level (A/B), including a minimum of 30 ECTS credits at level A and 30 ECTS credits at level B. This must include the course Business Administration GR (A) Marketing, 7.5 ECTS credits, or an equivalent qualification.