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Google Maps for Tourism Monitoring and Analytics: The Case of Cultural Tourism, Sweden

Google Maps for Tourism Monitoring and Analytics: The Case of Cultural Tourism, Sweden

With over 1 billion active users, Google Maps ranges among the most popular web-portals for travel information search. This project aims to monitor the fragmented cultural tourism offer and to analyze travelers’ cultural tourism experience by using Google Maps data.

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Here is a short-report that summarizes findings from ongoing research conducted by Prof. Matthias Fuchs together with Prof. Wolfram Höpken, Institute for Digital Transformation, Ravensburg University and Tobias Eberle, DoubleSlash, Friedrichshafen, Germany.

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Project period

190401—300331

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The page was updated 11/19/2025